Privacy Policy

This website is funded and published by: Abakion A/S, Lyngbyvej 2, DK2100 Copenhagen, Telephone: +45 70 23 23 17, Email: [email protected], Company (CVR) number: 25 45 02 72


When you visit the website, data about you is collected and used to customize and improve the content. If you do not wish data to be collected, you should delete your cookies and stop using the website. Below, we explain in more detail what data is collected, its purpose and which third parties have access to it.

The website uses ‘cookies’, which are text files stored on your computer, mobile phone etc. in order to recognize it, remember settings, generate statistics and target advertisements. Cookies cannot contain harmful code such as viruses.

Cookies can be deleted or blocked. If you delete or block cookies, you may run the risk of the website not working optimally or of your not having access to some content.

The website contains third-party cookies which may come, to varying extents, from: Google Analytics, Google Ads, Facebook, LinkedIn, Pingdom, Sumotraffic, Evolution360, Hotjar.

Personal Data

Personal data means all types of information to a greater or lesser extent attributable to you. When you use our website, we collect and process a range of such information. This occurs, for example, when content is accessed in the ordinary way, or if you register as a user or subscriber, or otherwise use services or make purchases via the website.

We typically collect and process the following types of data: a unique ID and technical details of your computer, tablet or mobile phone, your IP address, your geographical location and which pages you click on (your interests). In addition, the following are processed to the extent that you yourself give explicit consent and enter the details yourself: name, telephone number, email address, postal address and payment details. This will typically happen in connection with setting up an account or making a purchase.


We have taken technical and organizational measures to prevent your data being accidentally or unlawfully deleted, published, lost, damaged, disclosed to unauthorized persons, misused or otherwise processed in contravention of the law.


The data is used to identify you as a user and to show you the advertisements most likely to be relevant to you; to record your purchases and payments; and to enable us to deliver the services you have requested, e.g. sending a newsletter. In addition, we use the data to optimize our services and content.

Storage period

Data is stored for the period of time permitted by law, and we delete it when it is no longer needed. The time period depends on the nature of the item of data and on the reason for storing it. It is therefore not possible to state a general timeframe within which data will be deleted.

Disclosure of data

Data on your use of the website, the advertisements you receive and (if applicable) click on, your geographical location, your sex, age group etc. are disclosed to third parties to the extent that these details are known. You can see which third parties this refers to in the ‘Cookies’ section above. The data is used to target advertising.

In addition, we use a number of third parties for data storage and processing. They process data exclusively on our behalf and may not use it for their own purposes.

Personal details such as name, email address etc. will be disclosed only if you give consent to it. We use only data processors in the EU or in countries that can provide adequate protection for your data.

Access and Complaints

You have the right to be told what personal data about you we process. Moreover, you can object at any time to the use of your data. You can also withdraw your consent to data about you being processed. If the data about you being processed is wrong, you have the right to have it corrected or deleted. You may approach [email protected] regarding this. Should you wish to make a complaint about our processing of your personal data, you also have the option of contacting the Danish Data Protection Agency.