The B2B e-commerce store is configured and maintained from inside Microsoft Dynamics 365 Business Central.
Your customers will log in at the storefront. And let’s say this customer named Bike Master Chicago, they add a few items to the cart. But they are unsure if they selected the right items. So they call your customer service. Your customer service can look up the cart inside Business Central because the shopping cart is actually a sales quote in Business Central. They can see the two lines in the cart. They can guide the customer to select the right item and switch it here on the sales quote in Business Central. Right away, the customer can refresh the page and see the updated cart. There is no integration or replication, only live data. Your customer places the order. When you look up the order in Business Central, it has been automatically released and you can see the two item lines your customer ordered.
That’s how clever the B2B e-commerce app works.